There are numerous synergies between these two game manufacturers. Glu Mobile's group, led by former Electronic Arts veteran Nick Earl, has shown very adept at creating, testing, and launching titles across numerous genres, such as sports, role-playing, and lifestyle matches. EA's specialty is designing sports games under its EA Sports tag, but Glu Mobile has also proven it can consistently grow a mobile sports company.
A deep freezer of new games.The development pipeline in Glu Mobile looks quite promising. It has new names set to launch soon, including Harness Sports Fishing, Deer Hunter World, and also an upgraded version of Tap Sports Baseball for the 2021 season. EA intends to deliver Tap Baseball to fresh countries with its licensing expertise from EA Sports.There is also Table & fresh, a new lifestyle sport, in addition to a selection of hyper-casual games starting from Glu's Crowdstar studio.
What's more, Glu Mobile may bring new ideas to EA about ways to monetize certain titles. The company reported seeing favorable early results from this initiative around the last earnings call.
Growth at a fair price.It's always worth checking the price a business is paying when it declares that a significant acquisition. As Warren Buffett has said,"Price is what you pay, value is what you get." Around three hot valuation metrics, Glu Mobile seems like a good value in the video game industry.EA is spending $12.50 a share in money to Glu Mobile investors, which puts the latter's most price-to-free cash flow multiple at 47.
On a forward price-to-earnings basis, Glu trades in a multiple of 25, that resembles a relatively good deal compared to its bigger peer Zynga, which deals at a greater forwards P/E of $28. Glu is also a much better deal on a price-to-sales foundation with a multiple just under four, whereas Zynga trades at nearer to 6 times salesup there with the industry's leading gaming stocks.
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